PUBLIC SERVICE CAMPAIGN
LIFEbeat has developed a multimedia public service campaign aimed at teaching young people about HIV/AIDS. The spots use artists, language, and images that speak most directly to this age group. Messages are designed to create awareness, influence attitudes and behaviors, and empower young people to take action.
Emphasis is primarily placed on the importance of prevention and testing. However, a secondary emphasis is the cultivation a strong sense of self-worth and self-respect to help youth resist negative influences that may lead to engaging in risky behaviors.
Click to listen to Public Service Announcements (PSAs) from the following music artists:
Click to view Video PSAs from the following peope:
